PATHWATER is bringing the first REUSABLE bottled water to the Natural Products Expo West in Anaheim, CA March 5-9. As the official water sponsors, PATHWATER will be showcasing the NEW HYBRID model for reusability, purified water in a reusable bottle. This partnership is significant as it is the first time an expo of this size is expanding on its sustainability initiative to include single-use plastic bottled water. PATHWATER is the first beverage company to introduce reusability to the space, finally giving the health and fitness community an alternative to the damaging health and environmental harms of drinking water from single-use plastic bottles.
A new report by the Center for International Environmental Law (CIEL) released this month exposed the looming health crisis of plastic bottled water. For the person who cares about minimizing toxins in their body and on our beaches but who also needs water on the go, PATHWATER is the go-to bottled water. As the official water sponsor of the Natural Products Expo West, PATHWATER will be bringing their hybrid solution to those seeking healthier, more sustainable products to stock their shelves and refrigerators.
The next health crisis of our time is single-use plastic bottled water and microplastic ingestion. While PET #1 plastic has been mainly been let off the hook because it technically doesn’t contain BPA, scientists, real ones, not the scientists funded by oil companies, are starting to pick apart the facts and uncover that, yes, ALL plastics have an estrogenic effect on everyone. So much for a cheers to our health! Grabbing a plastic water bottle is like grabbing an extra 5 pounds of fat, since estrogen-mimicking compounds found in microplastics from bottled water do many harmful things, including for some people, pack on unnecessary pounds.
PATHWATER is Bringing Sustainability to EXPO West 2019
For the person that didn’t have time to fill up their hydro flask or who wants fresh ice cold water, is a plastic bottle of water the only option? It shouldn’t be plastic. That’s why PATHWATER will be giving out over 100,000 bottles to show attendees to help them make the switch from single-use plastics.
Let’s say you’re already environmentally conscious and have collected all your plastic bottles and even separated them from other recyclables in your recycling bin. The truth is, since you still bought single‐use plastic in the first place, it’s a problem because there is more “single‐use plastic” being produced than can be recycled at the current rate. The truth is, the majority of plastic packaging on shelves is virgin plastic because it’s easier and cheaper to produce than recycled plastic. The U.S. is so overburdened with"recyclable" plastic, that it is being sold to other countries at a loss. Less than 30% of plastic bottles are actually recycled. And of the recycled plastic bottles that are sent to other countries, many countries like India have waste pickers that only pick the more valuable, thicker plastic while the remaining “recycled” plastic gets left in landfills, incinerated, or can be found floating in our oceans. With all that said, what really is a viable solution for single-use plastic?
Expo West is taking responsibility by partnering with PATHWATER as their official water sponsor. Expo West has found a viable solution in PATHWATER and its’ hybrid model of purified water in a reusable bottle. The Sustainability Initiative for Expo West includes reducing waste. It’s PATHWATER’s aluminum bottles which take five times less energy to recycle, are infinitely recyclable, and not to mention infinitely refillable. We look forward to seeing how these facts will positively improve expo waste and recycling numbers.
Because we are all growing to be more environmentally conscious, sustainability initiatives have been on the rise. Sustainability is something that we have come to expect from products we purchase but aren’t quite sure how to discern when a brand is doing it right. Consumers are demanding more transparency with regards to how sustainability initiatives are playing out. As a response, more companies and significant events are addressing the issue, like Expo West.
Choosing the Most Sustainable Drinking Water
Now, what about the quality of your water?
We already know that spring water does not literally get bottled at the spring. On top of that, because of potential parasites, spring water must be treated with chlorine or ozone putting a damper on our idea of pristine bottled at the source spring water.
What’s the truth about alkaline water?
Alkaline water is said to help balance the acids in your body by adding high pH water to your system. Most alkaline waters are treated to have a pH of about eight or nine, whereas pH balanced water is neutral at a pH of around seven. Many health professionals recommend drinking pH balanced water because unless you’re using test strips to measure your pH, you could be pushing your body too high into alkalinity, which also has diseases associated with it. It’s best to aim for a balanced pH in the body.
PATHWATER offers simple and pure water. Other than being environmentally conscious, they give you exactly what it says on the refillable bottle, which is locally sourced reverse osmosis purified water. PATHWATER is giving us the facts while the other plastic bottled waters are selling us hype shrouded in myths. It’s time we all get smarter about the bottled water we’re choosing.
What exactly is reverse osmosis?
It is the process of removing water impurities by forcing water through a semipermeable membrane. As opposed to regular osmosis, where a liquid naturally passing through a semipermeable membrane towards the more concentrated solution to equalize the liquids on both sides. Reverse osmosis forces the liquid (being water with the unwanted impurities) through various membranes so that the end result is pure water with 99.98% of impurities removed.
Transparency for Bottled Water Companies
Most bottled water companies are not transparent about health and sustainability. This leads to blind buying decisions that contribute to health and environmental damage. It’s also the reason why PATHWATER is bringing honesty without gimmicks to bottled water consumers. If you find it hard to see through to a company’s mission via their actions, it’s a huge red flag that they don’t want you to see what they’re up to. PATHWATER wants you to see all of their cards, because they have nothing to hide. The more people that get to know the PATHWATER brand, the easier it will be for masses of people to make wiser bottled water buying decisions.
PATHWATER is deeply aligning with consumers who want to make an actual impact on our plastics crisis. They are building a movement, and people are joining on every day. For one, PATHWATER has community-based initiatives including their Student Ambassador Program for schools. They’ve also sponsored, participated in, and hosted beach cleanups along the California coast. As smart consumers, it is our duty to seek out forward thinking companies that offer sustainable solutions. PATHWATER is one of those stewards for the public that help consumers have better options to choose from. It’s this very bond of sustainability that is uniting their mission into a movement that large retailers are starting to join as well like REI, Safeway, Gelson’s, and 7‐11. These are companies that know how important sustainability is to people and are helping to have an even bigger impact through their own retailer purchasing decisions.
Visit us at EXPO West, Booth N638
The natural partnership between EXPO West and PATHWATER is inspiring for increasing sustainability in the health and wellness space. PATHWATER is thrilled to not only sponsor EXPO West but to lead the way for sustainable water packaging and connect with other attendees to educate them on the plastic crisis. During the show, the PATHWATER team will be recruiting tens of thousands of attendees to their sustainability mission via the bottled water we drink.
Enjoy some PATHWATER at the show! The team will be at various stations, sponsoring morning yoga on the plaza, and handing out water throughout the show. You can visit the core team at booth N638. Start your path to a healthier body and earth with less plastic. Start your path forward with PATHWATER at Expo West. See you there!