The environmental impact of single-use plastic has reached a breaking point. Over 150 million tons of single-use plastics, like water bottles, plastic bags, and straws, are produced globally every year, according to the Natural Resources Defense Council. These items do not fully decompose, breaking down into microplastics that humans unintentionally ingest, hazardous to wildlife, and challenging to clean up.
Since the 1950s, about 8.3 billion metric tons of plastic have been produced, and 79% of this still resides in landfills or the natural environment. In the U.S. alone, around 50 billion water bottles are purchased yearly, averaging 13 bottles per month for every person.
The rise of reusable water bottles
The transition from single-use plastic bottles to reusable water bottles marks a significant shift in consumer behavior and environmental awareness. In recent years, there has been a growing awareness of the detrimental effects of single-use plastics on the environment. This awareness has spurred a global movement towards sustainable alternatives. 85% of people indicate that their purchase behavior has shifted towards more sustainable options in the past five years. This trend is partly driven by the recognition of plastic pollution and its environmental impact, leading to a societal pivot towards environmentally conscious living.
PATH’s reusable innovation in the bottled water space
PATH has emerged as a key player in the reusable bottled water trend, signifying the evolution from single-use plastic. PATH is actively helping people contribute to reducing plastic waste with every refill. With the design that combines the convenience of bottled water with the sustainability of a reusable container, PATH water is aligned with a broader societal shift towards more environmentally responsible consumption and waste reduction practices.
The adoption of PATH has significant environmental benefits. PATH bottles have been shown to decrease the amount of plastic waste entering landfills and oceans.
The contrast between the environmental footprints of single-use plastic bottles and PATH’s reusable bottles is significant. The production, distribution, and disposal of single-use plastic bottles are energy-intensive and contribute to greenhouse gas emissions. In contrast, reusable bottles have a much lower carbon footprint over their lifespan. The manufacturing energy consumption of one refillable aluminum PATH bottle is equivalent to that of three plastic bottles, demonstrating the environmental efficiency of reusable options.
PATH’s success indicates a global shift towards more sustainable consumption patterns and presents a viable solution to our plastic crisis.
The impact of this shift is evident in the growing popularity of reusable water bottles.
For instance, 69% of Gen Z now commonly use reusable water bottles, demonstrating a significant move towards reducing plastic consumption.
The future is #refillit
The transition to reusable bottles like PATH indicates a broader societal pivot to lower our carbon footprint, clean up the planet, and prevent more single-use plastic waste from entering landfills and littering our streets. PATH is at the forefront of this change for the planet, which is why PATH is the future of hydration, representing a movement towards a more sustainable and responsible approach to our everyday choices.