Three friends, Shadi Bakour, Amer Orabi and Ali Orabi read a shocking stat: by the year 2050 there will be more plastic in our oceans than fish.

They began talking about the legacy we will leave behind and felt compelled to act.

With the average person drinking 168 plastic bottles of water per year, they knew that the problem required both a change in how bottles are manufactured and a change in how people consume.

And thus a vision was born to help everyone break the addiction to single-use plastic bottled water.