In today’s workplace, sustainability is no longer a side initiative; it’s a defining factor in how people choose where to work, stay, and spend. For the food and beverage industry, where hospitality, brand loyalty, and workforce stability are vital, sustainability initiatives do more than protect the planet. They help you attract and retain employees who care, commit, and stay.
Sustainability initiatives aren’t a trend, it's a shift, and it’s backed by data.
Employees are choosing values, not just jobs
Research from the IBM Institute for Business Value found that 71% of employees and job seekers say environmentally sustainable companies are more attractive employers. In a Deloitte Gen Z and Millennial Survey, climate change ranked as a top personal concern, and nearly half of Gen Zs said employers should take meaningful action on it. In a purpose-driven economy, studies like the Cone/Porter Novelli Purpose Study show that 83% of Americans are more loyal to brands that lead with values.
In an industry known for its fast pace and high turnover, food and beverage employers who build a sustainability story into their workplace experience real operational benefits.
A visible culture of sustainability
Reusable, cobranded PATH water bottles make a statement. They signal that your company isn't simply talking about reducing single-use plastic waste, but actively building sustainable habits into everyday operations to combat it. Adopting PATH gives customers and employees a reason to engage with your mission.
PATH cobranded bottles have already made their way into some of the most recognizable and sustainability focused food and beverage spaces, and here are some examples.
1 Hotels x PATH Cobrand
1 Hotel emphasizes wellness and environmental mindfulness. Their PATH cobranded bottles reflect their zero-waste hospitality goals and offer guests and staff a practical way to participate.
818 Outpost x PATH
818 Outpost, connected to Kendall Jenner’s 818 Tequila, brings environmentally conscious branding into retail and events, where PATH bottles extend their sustainability values into every pour.
Acai Republic x PATH Cobrand
Acai Republic uses PATH to tie together its health forward menu and its environmental ethos, reinforcing that what goes in the bowl and what’s used behind the counter matters.
Blk Dot Coffee x PATH Cobrand
BLK DOT Coffee makes sustainability visible in daily operations with refillable bottles that cut down on plastic waste and serve as a touchpoint for their team and customers.
Fairmont Kea Lani x PATH
Fairmont Kea Lani, known for luxury and leadership in responsible hospitality, puts PATH bottles front and center to reduce waste while elevating the guest and employee experience.
PATH Cobrand bottles go beyond swag. They’re the groundwork for a better way to hydrate; they go hand-in-hand with refill stations that replace single-use waste. Employees use them, guests ask about them, and leadership can track progress on reducing waste in tangible, measurable ways with them.
The brands shaping impactful sustainability in the food and beverage industry are partnering to save the planet with PATH. Sustainability is now a bigger part of their story, and together, we’re making a measurable impact on reuse habits and waste reduction.
Resources
https://newsroom.ibm.com/2021-04-22-IBM-Study-COVID-19-Pandemic-Impacted-9-in-10-Surveyed-Consumers-Views-on-Sustainability
https://www.3blmedia.com/news/campaign/2019-porter-novellicone-purpose-biometrics-study
https://www2.deloitte.com/content/dam/Deloitte/ec/Documents/about-deloitte/deloitte-2024-genz-millennial-survey.pdf